Our Story


During her years as a make-up artist, Adrienne Cohen, founder and creative director of FINO Cosmetics, constantly came across men and women with post hair removal skin problems and irritations. With no viable solutions available, Adrienne took it upon herself to create a uniquely South African product to solve these problems.  

Believing in the use of science to harness the power of nature, Adrienne combined her extensive research, together with the expertise of a top cosmetic scientist, to develop FINO Soothe, an effective formula that helps put an end to post hair removal problems including ingrown hair, bumps, dry skin, redness, itchiness and other skin irritations.  

As a testament to its success, this flagship product, FINO Soothe is now used exclusively on film shoots both in South Africa and Australia.  

Building on the success of FINO Soothe, FINO Cosmetics has now evolved into a complete skin solutions-driven range that is ethically conscious, using sustainable ingredients where ever possible.